Beyond Social Monitoring
May 19, 2017

Combining social listening tools into your corporate strategy development can provide a great deal of information and insight into what your potential customers are seeking. This could then be translated into actionable programmes to address various gripes or peeves that existing and non-customers may be dealing with.
Managing Crisis on Social Media
May 12, 2017

You can immediately gain a holistic view on how your brand is trending worldwide while at the same time mon¬itor what is happening closer to your city or town. Using sentiment analysis, one can immediately trace negative views. Remedial actions could be taken to pacify customers by providing the right information at the right time.
Don't wait, embrace Big Data
May 05, 2017

Big Data can be much simpler than what some tech companies make it out to be. It can be easily deployed to yield research data in real-time. Consider, for instance, social listening tools. Companies can now track customer satisfaction, trace origin of poor brand perception, detect the beginning of a crisis, and even monitor your competitor’s movements via dashboards and daily reports.